Insurance brokers have been honing in on telesales for too long. With cold calling conversion rates continuing to decrease, social media is starting to become the ray of sunshine brokers need, giving them the opportunity to enhance their success using tools such as LinkedIn.
...find out what’s happening in [your] industry. Use it right and you’ll get ideas on how to improve your business, find new leads...
The possibilities are endless in the digital world, particularly for those who fully engage, but even just being present on the network and connected to the right people, could support your career.
This is a good article from The Wall Street Journal that highlights the benefits of having LinkedIn; the opportunities it brings, the advancements it can give you and functionalities you can use to fit your objectives.
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